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The Calgary Stampede

The Calgary Stampede

The Calgary Stampede

The Stampede is all about enhancing visitor experience.

 Oversized “Pop the Balloon” game on a billboard. Every other day we popped a balloon until the Stampede began.

Oversized “Pop the Balloon” game on a billboard. Every other day we popped a balloon until the Stampede began.

 Cow dung was placed around the city to announce upcoming Stampede dates.

Cow dung was placed around the city to announce upcoming Stampede dates.

 Air sickness bags were inserted and circulated in the local entertainment publication.

Air sickness bags were inserted and circulated in the local entertainment publication.