The Calgary Farmers' Market didn't always have the biggest budget but they had a huge appetite for fun creative. Most often we used stock photography or did illustrations ourselves but still provided effective campaigns for our client.
I worked with writers, Trent Burton and Nick Asik. Nick's LOSER headline is still one of my all time favourites. Jason Stang photographed the rooster. Thankfully he had a pet rooster and we were able to save money on talent.