keli pollock creative
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Crave

Anyone living in Calgary knows and loves Crave Cupcakes owned by the sister team, Carolyne and Jodi. They learned from their Mom, aunts and grandmothers how to bake using wholesome ingredients and only the best baking practices. Their passion for creating beautiful and delicious baked goods is contagious and inspired the creative team to build a wonderful bakery experience.

It was a treat collaborating with Designer, Marc Rimmer, Interior Designer, Sarah Ward and Strategist, Janay Ferguson. We paid homage to Mom's and Grandma's kitchen with tiled floors and patterns reminiscent of an old quilt.

Here's a few samples of the new brand, but there's lots more coming.

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Crave Cupcakes

Crave Cupcakes

A rebrand of Crave Cupcakes owned by the sister team, Carolyne and Jodi. Their passion for creating beautiful and delicious baked goods is reflective in a wonderful bakery experience.

 Patterns inspired by the childhood family farm. We paid homage to Mom’s and Grandma’s kitchen with tiled floors and patterns reminiscent of an old quilt.

Patterns inspired by the childhood family farm. We paid homage to Mom’s and Grandma’s kitchen with tiled floors and patterns reminiscent of an old quilt.

 Using wholesome ingredients and only the best baking practices, every detail is finished with love.

Using wholesome ingredients and only the best baking practices, every detail is finished with love.

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