The Alberta Ballet’s, ALL OF US weaves 20 classic Tragically Hip songs into a story of a post-apocalyptic Earth, where two competing clans are left fighting to shape a new world.
Our campaign was inspired by Dada artists who expressed their discontent with violence, war and nationalism in the 1920’s. We adopted their style of collage and abstract art to bring the gracefulness of ballet and the chaos of war to print. It was a pleasure for Mike Meadus and I to work with the Ballet’s Artistic Director, Jean Grand-Maître and portray his vision.
Thanks to Sevgi Demer and Photographer, Paul McGrath who rounded out a great creative team.