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keli pollock creative

things I've created

  • Work
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identities

Identity packages for photographer, James May, FUEL FM and WAX. We won Calgary's first and only One Show Gold Pencil for the WAX identity.

posters

I was lucky to have the opportunity to commission illustrator, Michael Schwab to do a special edition Calgary Stampede Poster. We used one of the original Stampede posters depicting the famous horse "I SEE U" for inspiration. Shin Sugino (the man who photographs all the Telus animals we love) helped me out with the Poison Control Centre poster. And some good old free stock images were used for the Calgary Farmers' Market campaign.

Different solutions for different clients.


ads

My neighbour lady was nice enough to model for me. I gave her a cool garden gnome with an awesome six pack as a thank you. 

L&K Group

Qualico Communities

Mercatto

The Calgary Farmers' Market


ambient

Long discussions over the consistency of cow poo, photographing friends on toilets and putting your niece in a garbage can is just "a day in the life" of an ad person. I can't say university prepared me for this. 

WestJet

The Calgary Stampede

Safe Haven Foundation

outdoor

I've always enjoyed working on billboards. Adding 3 dimensional objects for extra impact is always a fun bonus. A huge moving tape measure, a larger than life midway game and a thrown cowboy crashing through the next billboard, are some the most memorable for me. But there's also something pleasing about the simple strategic headline execution. 

The Calgary Farmers' Market

Burnet, Duckworth & Palmer LLP

The Calgary Stampede

Qualico Communities

WestJet


radio

I prefer pictures over words but the challenge of a thirty second story is very satisfying. I've been lucky to work with some talented writers over the years. Here's a few spots we collaborated on.

Qualico Communities

Brookfield Homes

logos

I'm guessing I've done at least 60 logos in the past 20 years - many I'm sure I've forgotten ever existed. Here's some of the more recent logos I've worked on. 

books

I've worked with Steve Williams since my first job as a graphic artist decades ago. I've always described Steve as "writer's writer". He's very talented and is following his passion for writing novels. I'm flattered that he asked me to help out with his book covers. 

Grass by Steve Williams

Slice by Steve Williams

print

One of the perks of doing work for an airline is that you "must" fly to sunny destinations for photo shoots.

WestJet

Burnet, Duckworth & Palmer LLP

Tela Condominiums

Pollock Parke

illustration

Illustration is something I started dabbling in this past year. Hopefully I get the opportunity to do more in the future. As you can see Michael Schwab is an inspiration to me. 

Suncrest Community Association

East Village - Personal

Malone Wedding


web

A website for a small coffee shop and a website for a large law firm. I managed to get yummy lattes out of both of them. 

More websites to come, I promise. I have several in production and can't wait to share them. 

Caffe Rosso

Burnet, Duckworth & Palmer LLP

television

Producing TV is always fun. Getting babies to fall asleep on camera, not so much fun. 

WestJet

Super Channel

WestJet

Western Canada Lotteries

Alberta Poison Centre

online

Two campaigns for Brookfield Homes. One targeted towards renters and the other to promote their large bungalows - big enough for Sasquatch.



products

I love sports so I was quite excited when asked to design GRAF's junior hockey sticks and the BD&P bike jerseys.

Burnet, Duckworth & Palmer LLP

GRAF Hockey


photography

If I wasn't an art director, I'd be a photographer. These photos were taken with a toy Holga or my shoebox pinhole camera.

Mexico

Sylvan Lake

Stonehenge

Victoria Park in Calgary

Stampede Park

Stampede Park

New York City

Coney Island

Brooklyn Bridge

Brooklyn Bridge

identities

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FuelIcon.jpg

posters

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Schwab.jpg

ads

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L&K.jpg

ambient

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NASSAUsticker.jpg

outdoor

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Rooster.jpg

radio

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boombox-project-1.jpg

logos

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SchatzyWordMark.jpg

books

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GunIcon.jpg

print

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WJ2.jpg

illustration

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Whitefish.jpg

web

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RossoIcon.jpg

television

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BabyIcon.jpg

online

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Sasq1.jpg

products

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PowIcon.jpg

photography

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NYCOct04.jpg